saar.
A house of formations — one mind, many flocks
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Which venture should I take a Shopify build to?
Explain the house in one paragraph
Sleeken insights · August 2026
Optimize
past the median
24 Swedish stores measured on the same device. The board’s median performance is 70 and two thirds fail LCP — we know where the bar sits, and we build above it.
70
Median perf
3.1s
Median LCP
24
Stores tested
67%
Over 2.5s LCP
Visitors right now
60
40
20
0
50
Oct
Mar
Jul
Aug
Latest ship
40%
Faster PDP
S
Hydrogen template · sleeken.se
Store system v3
Sleeken Benchmark
24 Swedish stores on the board, ranked by performance
sleeken.se ↗
01
96
Norrgård
02
94
Alva Studio
03
91
Bruksbo
04
89
Ljus & Lera
05
87
Skogsglänta
06
84
Sjöfart Supply
07
82
Lundqvist Bageri
08
81
Hejgrön
09
78
Vinterhem
10
76
Nordvik Denim
11
74
Fjällkant
12
71
Havsbris Skönhet
13
69
Ateljé Nord
14
66
Klippan Outdoor
15
64
Kaffekompaniet
16
61
Vävstuga
17
60
Sockerbit
18
58
Barnbo
19
54
Almgren Textil
20
49
Ren Hud
21
44
Stenhus Sport
22
41
Fjäderlätt
23
37
Trädgårdsbolaget
24
33
Bergslagen Sport
Every store on the board, ranked by performance. Each card opens its full report.
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Sleeken
Fuser
Spatial Commerce
saar.vision
saarlab
nowOS
Stockholm · every murmuration is directed from within
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From Sleeken
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S
Sleeken
Shopify engineering for Swedish brands
Built in Sweden. Shipped worldwide. A boutique studio building native Shopify stores that convert — for brands that sell from Stockholm to the world.
sleeken.se
Fuser
A productivity and project-management studio, built and owned in-house.
fuser.nu
Spatial
Commerce
Spatial computing and VR commerce — shopping in three dimensions.
spatialcommerce.se
saar.vision
Animation, film, marketing and game development.
saar.vision
saarlab
Design, motion and code, blended — web apps and creative experiences that look good and work even better.
saarlab.com
nowOS
Nationwide digital infrastructure — identity, commerce and services engineered for the hardest network conditions on earth.
now.af
contact.
Tell us what you are building. Every project starts with a spark — send yours and the right studio in the house picks it up.
Name
Email
Company — optional
What is it about
Shopify build
Design & motion
Spatial / VR
Film & animation
Infrastructure
Website
Web app
Mobile app
SEO & optimization
Something else
Message
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Or write to hello@saar.nu
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Stockholm · every murmuration is directed from within
about.
One house, many formations.
Saar is a Stockholm software house. The same team that ships SaaS, spatial commerce and national-scale infrastructure also builds storefronts and brand work — so a boutique brief carries the weight of an engineering house behind it. Each formation points that capability at one thing: Sleeken at Shopify, saarlab at design and motion, Spatial Commerce at 3D, nowOS at infrastructure.
The idea
Saar — Persian for starling
Watch a murmuration — thousands of starlings folding through the sky as one body — and you are watching coordination without a commander. No leader, no plan; each bird simply tracks its nearest neighbours, and the shape emerges.
It is the closest thing in nature to how good software gets built. Across Saar that is the discipline: engineering, 3D, brand and commerce moving as a single intelligence. Design and code in the same room, from the first sketch to a deploy that holds under launch traffic.
The house in numbers
6
Studios
41
Ships · last 90 days
3
Countries
24
Stores benchmarked
Stockholm, working CET. Directed from within by the operator, suruosh.com.
Capabilities
Shopify & commerce
Native Shopify builds, Hydrogen storefronts, checkout extensions, migrations and performance work that shows up in conversion.
Web apps
Product surfaces, dashboards and internal tools — typed, tested, and boring in the places that should be boring.
Mobile apps
iOS and Android, cross-platform or native where it matters, with offline-first behaviour when the network cannot be trusted.
Websites
Marketing sites, campaign pages and editorial systems, built to be edited by the people who own them.
UX & UI
Research, flows, wireframes, design systems and the unglamorous detail work that makes an interface feel obvious.
Motion & film
Title sequences, product films, 3D and animation — motion used to explain, not decorate.
Spatial & 3D
WebXR try-on rooms, spatial commerce and real-time 3D catalogues for headsets and the browser alike.
SEO & optimization
Technical SEO, Core Web Vitals, analytics and the experiment loop that turns traffic into orders.
Infrastructure
Identity, payments and services engineered for scale — including the hardest network conditions on earth.
The formations
The house
A software house, not a template shop
Saar builds software that ships. Before a single storefront was configured, the house was engineering shopping-intelligence SaaS, spatial commerce, and digital infrastructure built to run a nation.
So when you hire a formation, you are not hiring a freelancer with a theme licence. You are hiring a studio that builds real software — pointed, deliberately, at your problem.
What that covers
Shopify and commerce, custom web and mobile apps, websites, UX and UI, design systems, motion and film, spatial and 3D, SEO and optimization, and the infrastructure underneath — from a boutique storefront to services running at national scale.
Every project starts with a spark — a vibe — and grows into something real: a mix of creativity, curiosity and clean code. We do not just ship digital products; we craft experiences that connect, inspire and perform.
How we work
Small teams, direct contact, no account layer between you and the people building. We scope in weeks rather than quarters, ship something real early, and keep the loop short: design, build, measure, adjust.
Start something
Tell us what you are building. The right studio in the house picks it up, usually within two working days.
Contact us
hello@saar.nu
Stockholm · every murmuration is directed from within